SHOP THE RUNWAY

In 2011, a new concept was developed to enhance the live runway experience for attendees at the L’Oreal Melbourne Fashion Festival – ‘Shop the Runway’. As part of the launch of this app, we were commissioned to produce a short animation to run during all live shows and online. With a tight turn-over, we were able to create multiple design assets, a unique score (with composer Allen Hortle) and liaise with radio personalities to complete variable voice-over assets.